Dyna'mo!

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Curriculum Vitae

Muhanned Al–Nuaimy

Usability Expert, Solution Architect, Project Manager.

Internet & New Media Management

Various Clients2008 – present

Mobile Experience Innovation Centre: Developed a collaborative website for a mobile-industry working-group. Sites feature news aggregation, blogging, events calendaring, and collaborative working groups. I also serve as a steering committee member providing guidance on usability matters.

DISH Information: Creating a feed-driven new-site for a small entertainment news-wire. Site is built in WordPress MU, and capable of delivering custom feeds to several clients.

Wireless Toronto: Coordinating a project to install free wireless in a Toronto Community Housing development. Currently working with the city to install a pilot at Atkinson Coop.

National Film Board of Canada: Interactive Toronto Research Directory. Created a directory of innovative media firms and talents working in the GTA, as a resource for a documentary currently in development. The directory focused on companies working with social media, interactive installations, mobile development and data visualization.

Elections Canada: Served as Automation Coordinator during 2008 election, installing, supporting and maintaining IT systems at the Trinity-Spadina Riding Office.

411.ca User Experience Manager 2007-2008
Managed the design and development of all interface features on 411.ca, through a major overhaul and upgrade of its design, feature-set, and usability model.
Mined traffic stats, customer feedback and focus-group data to model existing user behaviour, highlighting areas of concern and opportunity.  Worked with partners to create new usage profiles aligning user needs with business goals. Designed an innovative and highly interactive usability model, showing optimized navigational paths for all profiles, with workflow and user interface wireframes. Wrote project proposals, budgets and roadmaps. Prepared functional specifications, SEO strategies, style guides and templates. Managed production of graphic treatments, style-sheets and interactive templates. Collaborated with implementation group to ensure seamless integration. Designed and managed pre-launch usability testing and debugging.

Yahoo! CanadaHomepage Editor, Rogers.Yahoo.com2007-2008
Managed the Rogers/Yahoo homepage on weekends and evenings. Planned and implemented coverage of news and entertainment features to maximize traffic and engagement within the Yahoo partner network. Prepared graphics, and wrote headlines and supporting copy. Noticeably raised weekend engagement statistics.

Bell SympaticoHomepage Editor, Sympatico.MSN.ca2005 – 2007
Selected and managed editorial content on the Sympatico/MSN homepage. Was responsible for content balance, voice, editorial standards, traffic and engagement. Led and coordinated the MSN and Sympatico content teams in daily pitch meetings. Managed the editorial calendar and created coverage strategies. Selected daily coverage, wrote headlines, managed graphic production, analyzed and optimized click-through performance and provided editorial and statistical direction. I significantly raised traffic and engagement on the homepage and portal.

Online-Today.net Solution Architect, Experience Designer2003 – 2005
Prepared proposals and quotes for prospective clients. Designed interactive, web-based solutions to a wide range of business needs. Scoped, budgeted and created functional specifications. Created wireframe product and interface demos. Project-managed development and delivery of websites. Managed and coordinated multiple outsourced design and development teams. Primarily responsible for content and database-driven projects.

Bitcasters.com Sales & Marketing Manager 2002
Primary client contact, responsible for designing and marketing advergames to major brands and agencies. Designed and created several game and micro-site proposals, including wireframe mock-ups and graphic treatments. Led game and user experience design. Participated in strategic planning and lead generation. Designed, created and executed multiple marketing strategies. Provided project management support as team-leader and coordinator.

BrandEra.com Product Manager, Editor1999 – 2001
Designed and managed a B2B portal for marketing, advertising and creative verticals. Collaborated and coordinated with four product teams to integrate existing web properties into a coherent interactive environment, incorporating learning, promotion, collaboration and community activities. Led user-experience and feature design through two major re-launches.  Helped lead day-to-day and long-term product strategies. Managed two producers and two developers, and coordinated up to six additional development resources. Supervised design and content vendors. Managed the creation of the BrandNEWS webzine, including editing and assigning stories. Built a stable of regular contributors and a mailing list of over 50,000 subscribers.

H.B.E. SoftwareProduct/Project Manager1999
Established an Ontario presence for a Montreal-based web boutique. Managed client relations and web-project management. Developed project management and documentation procedures. Designed the Ottawa.com city-portal project, with an extensive feature set and multiple usage models. Created functional and technical specs, usage models and workflows for multiple user profiles. Designed front and back-end user interfaces. Created style-guides and supervised graphic design.

ConceptisProduct Manager1998
Managed website planning, design and marketing strategies. Created marketing materials, planned user events and incentives. Managed site upgrades.

Documentation & Marketing

Maya Heat TransferMarketing writer, Technical writer1996 –1998
Created and maintained print and on-line technical documentation for Finite Element Analysis heat analysis software. Designed and published marketing literature and press releases. Prepared customer success stories. Designed and managed the corporate website.

Northern TelecomTechnical writer1997
Created and maintained printed documentation for microwave radio communications equipment. Document suites covered installation, maintenance, upgrades and troubleshooting.

Infolytica Corp. Technical writer 1995 – 1996
Created and maintained print and on-line technical documentation for Finite Element Analysis electromagnetic modeling software.

Education

McGill University, Montreal, Canada1987-1990
Computer Science

The International School of Choueifat, Abu Dhabi, U.A.E.1982-87
University of London GCE ‘O’ and ‘A’ levels

Languages

Excellent English, semi-fluent Arabic and French.

References

See my profile at LinkedIn.

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